Artificial balance

quite a kerfuffle about the ABC memo directing reporters in how to deal with an unequal amount of inaccuracies coming from either side of the presidential debate.

I haven't seen any mention of this in the Irish media, but I think the fallout will be worth following. How should the media deal with misrepresentations and lies in the midst of a heated campaign without taking (or appearing to take) sides? It seems like Mark Halprein's advice is fairly sound, but will political operatives make such reporting impossible?